How To Optimize Web Pages For Basic On-Site SEO – Part 1

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So what is SEO?

SEO or Search Engine Optimization might be a foreign idea but it’s not just something computer geeks can relate to.  Without getting too technical let me simplify it for you. Anytime an internet user searches for your product or services and you show up as the first link on the first page of Google – that SEO giving you a helping hand.

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How does SEO WORK?

When an internet user types something in Google’s text area they’re asking Google’s search engine to retrieve information from their database about what they just typed in. But how did Google obtained that data in the first place?  The answer is Google Bots.

Google Bots, sometimes referred to as Google Spider, is a software program that goes out over the world wide web in search of index web pages.  As it “crawls” across the web it indexes, retrieves and ranks information that’s then easily obtained when you type keywords in Google’s text search field.  It all works in codes.  And since all websites are made up of codes the Google Spider or Google Bot crawls web pages and reads those codes.  This is where On-Site SEO comes into play. Click on he video below from Google to get a clear understanding how search engine works.

Why is SEO so important?

There are many reasons why SEO should be an essential part of your website. The following are a few of those reasons.

– It will help you boost the ranking of your website.

– It will help you generate targeted leads and customers.

– It will increase targeted traffic to your website.

– It will grow your bottom-line.

Types of SEO Optimization

On-site optimization is a techniques that includes adjusting the layout of your website, adding code on pages, HTML scripts, inserting relevant keywords within the content of your website. These edits have a direct influence on how your website behaves in search engines. It is the foundation of your website’s SEO and it accounts for around 30% of your website. Without on-site optimization then off-site optimization is futile. Off-site optimization techniques include mant tactics and of the the processes is "link building" or getting links back to your webpages from others. It refers to things that happen away from your website that can influence how your website behaves in search engines. It accounts for roughly 70% of your website’s SEO strategy. But today we are only going to talk about on-site SEO since this is the most basic and most overlooked by most websites.

Let’s Get Down to Business With SEO

To get the most out of SEO the first step is to do keyword research. Use keyword research tools to find out the most relevant keywords that your customers are looking for. After you search for several keywords or keyword phrases pick the top five or ten so you can add them to your website’s pages. Then use the additional keywords or key phrases to create engaging content and marketing. They can be used in blog posts, press releases; social media profile descriptions, etc.

Once you pick your most relevant keywords for your business you need to insert them into the title tags of each page within your website. A title tag is an HTML code that contains a sentence of text describing the contents of its webpage. You can also insert them into your meta description tags as well as the contents on each page. The meta description tag is typically a sentence or two of content which describes the content of the webpage.

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Each title tag should not exceed more than 70 characters and the meta tags description should not exceed more than 159 characters. And most importantly, each title tag and meta tag description should have their own unique keywords. For example, you cannot add the keyword “ Marketing Agency” on each page of your website.

Keyword Tools

There are so many great keyword tools, both free and paid versions, and we highly recommend the following:

Google Keyword Tools

KeywordSpy

Maketing Samuri

Spyfu

Wordtracker

So how do you use these tools to get the best results for keyword research? We’ll show you how on next week’s blog post. In the meantime, if you have any questions please ask below.

For more resources on SEO click:

Agent SEO

Search Engine Land

Search Engine Journal

Moz

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