FPO Marketing, a dynamic advertising agency, is seeking an experienced bilingual Public Relations Executive to manage a major account in the fast-food industry as it expands its presence across key states including in the South and Southwest. This role is critical for someone who can effectively reach and engage diverse markets, particularly the Hispanic community, and manage diverse public relations campaigns across these regions.
Job Title: Multicultural Public Relations Executive
Location: San Antonio, Texas
Responsibilities:
- Develop and manage innovative PR strategies that resonate with Hispanic and broader multicultural audiences to drive brand growth and engagement.
- Craft and oversee digital content, including social media campaigns, influencer collaborations, and digital media placements, to enhance brand visibility and community engagement.
- Prepare detailed quarterly PR plans and budgets aligned with strategic objectives, ensuring adaptability to changing market conditions.
- Serve as the main point of contact for day-to-day client communications, maintaining high levels of client satisfaction and effective brand messaging.
- Proactively identify media opportunities and partnership potentials across varied platforms to continuously promote the brand.
- Organize and represent the brand at industry events, enhancing visibility and pursuing networking opportunities.
- Cultivate and maintain relationships with key media outlets, influencers, and community leaders to ensure ongoing brand presence and alignment.
- Monitor relevant media channels for coverage impacting clients and competitors, coordinating timely engagements and responses as needed.
- Manage crisis communications and advise on public relations issues to protect and enhance. brand reputation.
Requirements:
- Bachelor’s degree in Public Relations, Communications, Marketing, or related field.
- At least 5 years of experience in public relations, with a significant focus on multicultural marketing and engagement with Hispanic media.
- Bilingual proficiency in English and Spanish is highly desirable.
- Strong capability to develop strategic PR plans and execute them with creativity and precision.
- Excellent communication, interpersonal, and organizational skills.
- Proven ability to manage multiple projects simultaneously under tight deadlines.
- Experience in digital marketing and social media strategy with a knack for engaging diverse audiences.
This position offers the opportunity to play a key role in shaping the public relations efforts of a major brand within a vibrant and supportive agency environment. If you are a creative and driven professional eager to make a substantial impact in the field of public relations, we encourage you to apply.
To Apply:
Please submit your resume and a cover letter outlining your qualifications and interest in the role to work@fpomarketing.com.
Join us at FPO Marketing and help us drive impactful communication strategies that resonate across diverse communities!