In creating the immersion program, FPO partnered with the Hispanic Marketing Institute to bring together some of the brightest minds in Hispanic marketing. On day one, each shares his or her insights on Hispanic culture, rituals, foods, attitudes and the subtle differences in marketing to Hispanics based on their level of acculturation. Day two is about hitting the streets and visiting shops, businesses and retailers that cater to Hispanics. The final segment of the immersion involves taking the team out for a night on the town where they can dive in and enjoy the food, music, dance and flavor of Hispanic culture for themselves. From startups to Fortune 100 companies, the FPO immersion program has proven to be a tremendous educational experience and team-building exercise that clients are enthusiastically embracing.

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