Francis Wearden
Chief Operating Officer/Group Managing Partner
Francis oversees the development of the focused holistic marketing and advertising campaigns that drive business growth for clients. With decades of experience, he has directed a number of successful campaigns for a range of clients – startups to Fortune 100 corporations – including Unilever, Procter & Gamble, Kraft, Campbell’s Soup Company, Coca-Cola North America, Synchrony Financial (Sam’s Club and Walmart), IBC Bank, NetSpend, Sea World, and iconic Texas regional brands Blue Bell, Frost Bank and Whataburger. As the architect of the agency’s “One Brand, One Voice” principle, Francis has also spearheaded a number of strategic partnerships with general market agencies in need of multicultural marketing expertise. Among those reaching out for his assistance are Deutsch, Ogilvy, Havas, Worldwide, 22Squared, McGarrah Jessee and Berlin Cameron. Francis was born in Mexico, and raised and educated in both Mexico and the U.S. He began his professional career in Hispanic marketing in the early 1990s and has never looked back.
Marcos Hernandez
Executive Creative Director/Group Managing Partner
In his 25-year career, Marcos has compiled an impressive list of accomplishments, creating visually compelling work ranging from traditional media to fully integrated digital and social media campaigns. He has both general market and Hispanic agency experience. His work has been recognized by several prestigious industry organizations including the New York Art Directors Club, New York Festivals and the Globes. Several of his pieces have also been showcased in Isabel Valdes’ acclaimed book, Marketing to American Latinos, which recognizes best practices in multicultural marketing. Among the Hispanic marketing clients Marcos has enjoyed working with are Cerveza Tecate, Coca-Cola North America, Gibson Guitars, JCPenney, Sysco Foods, Synchrony Financial (Amazon, Sam’s Club, Synchrony Home Specialty Group and Walmart), all liquid detergent, Dove Body Wash, Blue Bell Creameries, Campbell's Soup Company, V8, and Whataburger.
Adriana Ramos
Creative Director/Partner/Chief Spanish Language Copywriter
Adriana is responsible for the comprehensive development of creative advertising campaigns from strategic insights to conceptual ideas to final execution. After earning a bachelor's degree in marketing at UT San Antonio, her language skills and strategic intellect landed her copywriting positions at Inventiva and Bromley Communications, two of the country's leading Hispanic agencies at the time. Adriana is often considered a pioneer of Hispanic marketing who understands the nuances of pan-Hispanic languages. She launched Procter & Gamble brands in the U.S. Hispanic market and has led creative for Coca-Cola North America, Blue Bell Creameries, Frost Bank, Synchrony Financial, Western Union, Continental Airlines, Legacy Foundation, Nexium, Miss Clairol, Avon, and Vision Works. Adriana has won numerous awards including local, regional and national ADDYs, FIAP (International), Radio Mercury Awards and Advertising Age’s "Best of Show" in the national category.