KRK Systems
Adding Latinx Enthusiasm to the Mix

The Background

Studio professionals and musicians worldwide have recognized the sonic brilliance of KRK’s headphones and iconic yellow-coned monitors for over 30 years. Our challenge was to pump up the volume among Latinx producers and engineers and make KRK the preferred choice for professional and home studio setups.

FPO employed a number of innovative experiential, digital and in-event tactics to help KRK take center stage at the Latin Alternative Music Conference, a prestigious annual festival considered the Sundance of Latino Music. On the heels of that success, we followed up with the Kreator Classic Bracket Challenge. This competition in conjunction with BeatStars, challenged up and coming artists to submit their best work for a chance to win prizes and recognition. Participation in both events exceeded expectations by boosting interest among attendees, driving traffic to the website and ultimately cranking up sales volume.

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