Starting with the development of a New Consumer- the problem Hispanics face in the US is the connotations that come with misunderstood cultural concepts, which affect the psychology, and more importantly the way this market succeeds and interacts in society. For Latinos living in the US, foreign-born or not, the general market environment does not
Have you noticed how some people make hand gestures whenever they talk? According to a recent issue of the journal of Cognitive Science, you are probably talking to a warm, agreeable, and energetic person. People who express themselves with hand motions are often more engaged and passionate about what they are speaking about, which explains
With millennials swarming sites like Vice, Buzzfeed, Vox, and Mic, it is no wonder why fun, aesthetically pleasing content is being king right now. Millennials’ growing demographic is spiking up these kinds of sites’ rankings & traffic. Companies are taking notice and big changes and mergers are taking place, one of the most recent ones
“Where’s your accent from?” If I had a penny every time someone asked me this, I could potentially pay off all my credit cards in a week. However, it is not the fact that people recognize I am not 100% American that bothers me, but when I reveal where my accent comes from they look
If you are in the consumer packaged goods market, targeting Hispanics might make you rethink your strategies. Take a look at the infographic we made to show you how Hispanics are changing the consumer packaged goods market.
We have known for a while that our client Whataburger has the best burger in the country. Now, its official. Congratulations Whataburger on being named the best burger in America in a bracket-style poll issued by Fast Company. [h/t Fast Company, San Antonio Current]
How To Perform Effective Keyword Research! Since we talked about the basics of SEO (How To Optimize Your Web Pages For Basic On-Site SEO – Part 1) and the difference between On-Site SEO and off-Site SEO, let’s talk about basic keyword research and keyword phrases. This is both an essential activity and a challenging task
So what is SEO? SEO or Search Engine Optimization might be a foreign idea but it’s not just something computer geeks can relate to. Without getting too technical let me simplify it for you. Anytime an internet user searches for your product or services and you show up as the first link on the first